Major Types Of Out Of Home Advertising : Billboard Advertising, Transit Advertising, Point-Of-Sale Advertising, Street Furniture, Retail Advertising, Construction Advertising.
A mini hoarding is defined as a temporary boarded fence in a public place, usually erected around a building site. These are used to protect the public from site works whilst also being used to display advertisements. They fade into the background on our morning commute. They serve as the backdrop to our lunch time walks. Steel hoarding panels mask unsightly building works and keep us safe from the construction works going on behind their panels. Consequently, whether made from painted wooden boards or high-quality printed free standing panels, they are an essential part of construction works.
Out-of-home advertising (OOH), also known as outdoor advertising, refers to advertising that reaches consumers outside their homes. These advertisements are a component of above the line advertising strategy that is largely non-targeted and has a wide reach. The main motive of out-of-home advertising is to spread awareness, reinforce, reassure, or direct someone towards the brand or an offering. It’s a shotgun marketing approach where a business give less importance to conversion rates and more to brand awareness and brand engagement.
Pole Kiosks – one of the most efficient and impressionable ways of advertising and branding. It is one of the most commonly seen advertising mediums. Pole Kiosk Advertising comprises of putting up small and compact advertising panels on electric poles, back to back in a row on major city roads. Being placed back to back at extremely short distance, the same ad gets viewed again and again by the audience. This medium has a lot of popularity amongst advertisers at present and it is available in all cities and all big and small roads. Pole Kiosk branding can be very advantageous for any brand if carried out carefully and strategically. These small yet conspicuous ads are very effective in getting the attention of the passers-by and increasing brand awareness among them. The frequency at which the audience gets exposed to the ad creative is a very important factor that determines the impact that it leaves on the audience. It is a proven fact that audience tends to have greater likability and memory of the ads that they see repeatedly.
Way signage design combines signage and map design, symbols, color, and typography to effectively navigate people through a space. Especially important in built environments, Way signage design provides the visual cues to help guide people to their destinations with ease. We work in close collaboration with the key stakeholders and other design consultants on each project. Color-Plus is able to design visual Waysignage systems that carries a projects brand voice.
We identify Way signage as vehicular or pedestrian and start with flow of traffic analysis to explore how people will move through cities and into places. After intensive research a rigorous design process is studied from varying perspectives to create a comprehensive Waysignage system that can serve the community and stand the test of time.
Major Types Of Out Of Home Advertising : Billboard Advertising, Transit Advertising, Point-Of-Sale Advertising, Street Furniture, Retail Advertising, Construction Advertising.