Frequently Asked Questions

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What are the elements of advertising strategy?

The main elements of a advertising strategy are your target audience, goals and objectives, and the tactics you will employ to actively market to your target audience and achieve your goal. These three elements are crucial to formulate an effective marketing strategy.
What is the purpose of advertising strategies?

Whatever the size of your business it is important that you have a advertising strategy in place, to make sure that whatever advertising activity you do, it is aligned with your goals and objectives. Having a strategy means you have clear steps to take to meet your objectives whether they are short term, mid-term or long term.
Why is a advertising strategy important?

It gives you a clear plan to stick to and something to measure against your results. If you have a plan in place to meet a certain objective, and that objective wasn’t met, then the activity would need to be analysed to make sure it was the right one for that objective.